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How To Create A Winning Offer
How To Create A Winning Offer
How To Create A Winning Offer
Step into the world of strategic marketing with Borks' latest guide, designed to unlock the secrets of creating irresistible offers in 2024. This essential guide dives deep into the core concepts of market sophistication, product-market fit, and the art of understanding your audience. Learn to navigate the complexities of stipulations and guarantee success with our expert insights. Tailored for agencies, coaches, consultants, and businesses across industries, we break down the components of a compelling offer: targeting the right audience, showcasing quantifiable results, defining clear timelines, and presenting unique mechanisms with a risk reversal guarantee. Whether you're offering breakthrough strategies for sales calls, roofing jobs, or time-saving solutions for professionals, Borks' guide equips you with the knowledge to craft offers that resonate, build trust, and drive conversions. Perfect for marketers seeking to elevate their game, this guide is your roadmap to making offers that not only stand out but also deliver on their promises.
Apr 11, 2023
Apr 11, 2023
3 minutes
3 minutes
#
Lead Generation
The Key Concepts
Market Sophistication
Market Sophistication is what most people think market saturation is.
Who You're Dealing With
Understand whom you're talking to. Don't try to sell to a salesperson.
Product Market Fit
Don't try to sell organic content funnels to a plumber.
Stipulations
It's easy to make a guarantee when you have stipulations in place. (Think fitness coaches.)
Components Of An Offer
Target Audience
Know exactly who your product or service is designed for.
Quantifiable Result
Showcase the specific and measurable outcomes your offer can deliver.
Timeline
Highlight the expected timeframe for achieving the desired results.
Unique Mechanism
Introduce the special approach or method that sets your offer apart.
Risk Reversal/Guarantee
Offer a strong guarantee or risk reversal to build trust and confidence.
Examples:
We help agencies, coaches, and consultants get an extra 10-15 qualified sales calls per month using our Multiplex strategy, guaranteed. (By the way, this is our ACTUAL offer for borks, so if you're interested in this, check the description.)
We help roofing companies get 10 additional roof replacement jobs per month using our Multiplex traffic strategy, or you don't pay.
We help busy lawyers and attorneys save 10+ hours per week using our IntelligenceX AI. Guaranteed, or you don't pay.
Making Offers Is Not Easy
Although I've broken it down in a way that I hope makes sense, everything I mentioned above should just be used as a guideline, not as a framework.
There are special situations that call for different sorts of offers, which you can only learn through pure experience.
I can't sit here and list every single specific situation, as we'd be here for eternity, but I can state one example. Besides being the founder of Borks, I'm also the founder of a home improvement marketing agency called Aircool Marketing.
For those of you who have experience working in the marketing industry with home improvement clients, you know that it's a nightmare.
They hate when you waste their time, they don't want to be sold to, they have their guards up from the start, and they don't trust "technology."
In a situation like this, making a textbook-perfect offer would not be the right thing to do.
They don't care about your unique mechanism or all your marketing jargon.
They want you to literally tell them:
"I will get you 10 clients in 1 month, guaranteed, or your money back."
That's the type of offer that people in home improvement are most receptive to.
But on the other hand, if you tried that offer in a highly sophisticated market like lead generation, you wouldn't stand a chance.
Mindset
The art of business is all based on human psychology.
Creating a compelling offer is very difficult.
You need to understand the human mind to succeed.
Here are some facts about people:
Most people judge a book by its cover.
Most people are very risk-averse.
Most people will never tell you when they're uncertain.
Each previously mentioned component addresses one of those points.
They probably got screwed before, and they think it's going to happen again. That's why we have a unique mechanism.
Most people are very risk-averse. That's why we have a Risk Reversal & Guarantee.
Most people are very uncertain and won't tell you when they are. That's why we tell them upfront about the timeline, quantifiable result, & guarantee.
Like everything good in life, they're easy to learn and extremely difficult to master. But once you study these offer components enough, you'll be able to make winning offers as if it's common sense. Just a reminder, the only way to get better is by just doing it!
The Key Concepts
Market Sophistication
Market Sophistication is what most people think market saturation is.
Who You're Dealing With
Understand whom you're talking to. Don't try to sell to a salesperson.
Product Market Fit
Don't try to sell organic content funnels to a plumber.
Stipulations
It's easy to make a guarantee when you have stipulations in place. (Think fitness coaches.)
Components Of An Offer
Target Audience
Know exactly who your product or service is designed for.
Quantifiable Result
Showcase the specific and measurable outcomes your offer can deliver.
Timeline
Highlight the expected timeframe for achieving the desired results.
Unique Mechanism
Introduce the special approach or method that sets your offer apart.
Risk Reversal/Guarantee
Offer a strong guarantee or risk reversal to build trust and confidence.
Examples:
We help agencies, coaches, and consultants get an extra 10-15 qualified sales calls per month using our Multiplex strategy, guaranteed. (By the way, this is our ACTUAL offer for borks, so if you're interested in this, check the description.)
We help roofing companies get 10 additional roof replacement jobs per month using our Multiplex traffic strategy, or you don't pay.
We help busy lawyers and attorneys save 10+ hours per week using our IntelligenceX AI. Guaranteed, or you don't pay.
Making Offers Is Not Easy
Although I've broken it down in a way that I hope makes sense, everything I mentioned above should just be used as a guideline, not as a framework.
There are special situations that call for different sorts of offers, which you can only learn through pure experience.
I can't sit here and list every single specific situation, as we'd be here for eternity, but I can state one example. Besides being the founder of Borks, I'm also the founder of a home improvement marketing agency called Aircool Marketing.
For those of you who have experience working in the marketing industry with home improvement clients, you know that it's a nightmare.
They hate when you waste their time, they don't want to be sold to, they have their guards up from the start, and they don't trust "technology."
In a situation like this, making a textbook-perfect offer would not be the right thing to do.
They don't care about your unique mechanism or all your marketing jargon.
They want you to literally tell them:
"I will get you 10 clients in 1 month, guaranteed, or your money back."
That's the type of offer that people in home improvement are most receptive to.
But on the other hand, if you tried that offer in a highly sophisticated market like lead generation, you wouldn't stand a chance.
Mindset
The art of business is all based on human psychology.
Creating a compelling offer is very difficult.
You need to understand the human mind to succeed.
Here are some facts about people:
Most people judge a book by its cover.
Most people are very risk-averse.
Most people will never tell you when they're uncertain.
Each previously mentioned component addresses one of those points.
They probably got screwed before, and they think it's going to happen again. That's why we have a unique mechanism.
Most people are very risk-averse. That's why we have a Risk Reversal & Guarantee.
Most people are very uncertain and won't tell you when they are. That's why we tell them upfront about the timeline, quantifiable result, & guarantee.
Like everything good in life, they're easy to learn and extremely difficult to master. But once you study these offer components enough, you'll be able to make winning offers as if it's common sense. Just a reminder, the only way to get better is by just doing it!
The Key Concepts
Market Sophistication
Market Sophistication is what most people think market saturation is.
Who You're Dealing With
Understand whom you're talking to. Don't try to sell to a salesperson.
Product Market Fit
Don't try to sell organic content funnels to a plumber.
Stipulations
It's easy to make a guarantee when you have stipulations in place. (Think fitness coaches.)
Components Of An Offer
Target Audience
Know exactly who your product or service is designed for.
Quantifiable Result
Showcase the specific and measurable outcomes your offer can deliver.
Timeline
Highlight the expected timeframe for achieving the desired results.
Unique Mechanism
Introduce the special approach or method that sets your offer apart.
Risk Reversal/Guarantee
Offer a strong guarantee or risk reversal to build trust and confidence.
Examples:
We help agencies, coaches, and consultants get an extra 10-15 qualified sales calls per month using our Multiplex strategy, guaranteed. (By the way, this is our ACTUAL offer for borks, so if you're interested in this, check the description.)
We help roofing companies get 10 additional roof replacement jobs per month using our Multiplex traffic strategy, or you don't pay.
We help busy lawyers and attorneys save 10+ hours per week using our IntelligenceX AI. Guaranteed, or you don't pay.
Making Offers Is Not Easy
Although I've broken it down in a way that I hope makes sense, everything I mentioned above should just be used as a guideline, not as a framework.
There are special situations that call for different sorts of offers, which you can only learn through pure experience.
I can't sit here and list every single specific situation, as we'd be here for eternity, but I can state one example. Besides being the founder of Borks, I'm also the founder of a home improvement marketing agency called Aircool Marketing.
For those of you who have experience working in the marketing industry with home improvement clients, you know that it's a nightmare.
They hate when you waste their time, they don't want to be sold to, they have their guards up from the start, and they don't trust "technology."
In a situation like this, making a textbook-perfect offer would not be the right thing to do.
They don't care about your unique mechanism or all your marketing jargon.
They want you to literally tell them:
"I will get you 10 clients in 1 month, guaranteed, or your money back."
That's the type of offer that people in home improvement are most receptive to.
But on the other hand, if you tried that offer in a highly sophisticated market like lead generation, you wouldn't stand a chance.
Mindset
The art of business is all based on human psychology.
Creating a compelling offer is very difficult.
You need to understand the human mind to succeed.
Here are some facts about people:
Most people judge a book by its cover.
Most people are very risk-averse.
Most people will never tell you when they're uncertain.
Each previously mentioned component addresses one of those points.
They probably got screwed before, and they think it's going to happen again. That's why we have a unique mechanism.
Most people are very risk-averse. That's why we have a Risk Reversal & Guarantee.
Most people are very uncertain and won't tell you when they are. That's why we tell them upfront about the timeline, quantifiable result, & guarantee.
Like everything good in life, they're easy to learn and extremely difficult to master. But once you study these offer components enough, you'll be able to make winning offers as if it's common sense. Just a reminder, the only way to get better is by just doing it!
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Borks is a full-service lead generation firm dedicated to helping B2B service-based businesses acquire more clients through automated acquisition channels.
Latest
Copyright 2024. All Rights Reserved.
From the team that brought you
Borks is a full-service lead generation firm dedicated to helping B2B service-based businesses acquire more clients through automated acquisition channels.
Latest
Copyright 2024. All Rights Reserved.
From the team that brought you
Borks is a full-service lead generation firm dedicated to helping B2B service-based businesses acquire more clients through automated acquisition channels.
Latest
Copyright 2024. All Rights Reserved.
From the team that brought you